文章基本信息

标题：LA CONSTRUCTION IDENTITAIRE DU PUBLOCUTEUR ET DU PUBALLOCUTAIRE – VISEE ENONCIATIVE ET RHETORIQUE
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作者：Marius Octavian MUNTEANU
期刊名称：Language and Literature - European Landmarks of Identity
印刷版ISSN：2344-4894
出版年度：2015
卷号：17
语种：English
出版社：Unversity of Pitesti Press
摘要：This paper represents an enunciative and rhetoric study of the various representations and identities of the speaker and the addressee in the discourse of contemporary advertising. Keeping in mind that advertising discourse has an important social dimension,that every advertising message is built according to the status of its addressee as individual,but also as collective entity defined by a wide range of values,our intention is to stress upon the ways of building images of the two actors of communication. Our approach is both enunciative and rhetoric – we isolate the linguistic elements containing enunciative information about the status of the speaker and the addressee,trying to underline their various forms of manifestation,and we analyze them from a rhetoric,argumentative point of view,taking into account the object of the advertising and the channel of communication.
关键词：Enunciation theory;discourse analysis;rhetoric of advertising discourse