文章基本信息

标题：SOME PERSUASIVE STRATEGIES IN SLOGAN
本地全文：下载
作者：Adina DUMITRU
期刊名称：Language and Literature - European Landmarks of Identity
印刷版ISSN：2344-4894
出版年度：2009
卷号：5
期号：1
语种：English
出版社：Unversity of Pitesti Press
摘要：Slogan or electoral message presents similitude to publicity discourse because their goals are similar and this reflects in its structure. The aim of this paper is to investigate the slogan as a particular type of persuasive discourse and it is focused on the pragmatic framework of this type of discourse and the relationship between speaker and his audience. The specific context shapes the slogan which uses various rhetorical devices and figures of speech.
关键词：slogan;spontaneous/ elaborated;predictable/ unpredictable;stereotype/ innovation;polemic.