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  • 标题:SOME PERSUASIVE STRATEGIES IN SLOGAN
  • 本地全文:下载
  • 作者:Adina DUMITRU
  • 期刊名称:Language and Literature - European Landmarks of Identity
  • 印刷版ISSN:2344-4894
  • 出版年度:2009
  • 卷号:5
  • 期号:1
  • 语种:English
  • 出版社:Unversity of Pitesti Press
  • 摘要:Slogan or electoral message presents similitude to publicity discourse because their goals are similar and this reflects in its structure. The aim of this paper is to investigate the slogan as a particular type of persuasive discourse and it is focused on the pragmatic framework of this type of discourse and the relationship between speaker and his audience. The specific context shapes the slogan which uses various rhetorical devices and figures of speech.
  • 关键词:slogan;spontaneous/ elaborated;predictable/ unpredictable;stereotype/ innovation;polemic.
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