文章基本信息

标题：TERRITORIAL MARKETING INITIATIVE-POTENTIAL SOLUTION FOR REGIONAL COMPETITIVENESS
本地全文：下载
作者：Gianita Bleoju ; Maria Nicolai ; Zara Margareta 等
期刊名称：Risk in Contemporary Economy
电子版ISSN：2067-0532
出版年度：2007
语种：English
出版社：Dunarea de Jos University of Galati
摘要：The research aims to define the general and specific competences necessary for rural sustainable development. Based on a comparative evaluation of the functional European and regional rural systems we propose a territorial business solution relying upon evaluation of organic products matching in our region. An informational package is elaborated through the concentration of resources in efficient activities and their technical modernization. The innovative component of the project follows the harmonizing of the divergent interests of actors involved in the rural area,through the development of the competititvity -sustainable development paradigm,which will determine the rise of the predictability degree in the evolution of rural systems on one hand,and will coordinate the innovative behavior of the actors involved in local and regional rural sustainable development,on the other,with an aim to establish a structural synergy which can respond to the demands of the European development model.
关键词：Regional competitiveness;Territorial marketing;Organic products;policy makers’ responsibility