文章基本信息

标题：Innovation – a Way to Survive the Economic Downturn
本地全文：下载
作者：Sofia TOTOLICI ; Aurel TOTOLICI ; Edit LUKACS 等
期刊名称：Risk in Contemporary Economy
电子版ISSN：2067-0532
出版年度：2010
语种：English
出版社：Dunarea de Jos University of Galati
摘要：In hard times,when one has little money,clients show greater concern to what they are buying,quality is no longer an asset for most buyers so the products must provide the customers with surprising characteristics that they did not directly require the product to have,beside the standard ones that such a product should provide. Such products could not be done without innovation and innovation cannot be efficiently used without proper management. For a business,Innovation Management may be the key to survive in times of economic crisis.