文章基本信息

标题：The Optimization of the Sales Force Efforts Assignment in Order to Maximize the Profit Using Winqsb Software
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作者：Alexandru CAPATINA ; Dragos CRISTEA
期刊名称：Risk in Contemporary Economy
电子版ISSN：2067-0532
出版年度：2009
语种：English
出版社：Dunarea de Jos University of Galati
摘要：Our paper emphasizes the concrete manner in which it can be solved a linear programming problem - the optimization of the sales force efforts assignment in order to maximize the profit using WinQSB software. In order to reveal the value of WinQSB software in the process of the simulation concerning the optimization of resource allocation,we created a model of linear programming that we applied to an insurance company,taking into account two variables (two types of services packages of private life insurances) and three constraints (the budget assigned to the sales agents’ training,the contribution margin and the number of sales agents). The results obtained after the simulation process put in evidence the financial impact of the constraints associated to a linear programming problem on the decisional variables included in our model.
关键词：resource allocation;optimization;linear programming;variables;constraints