摘要:Transforming the social environment of firms,social responsibility and increasing mobility of human resources,psychology is changing significant aspects that highlights the importance of human resources of a company. In the context of globalization and the globalization of touristic markets,they continue to place significant changes in touristic business environment,with influences on leadership and organizations causing mutations in the qualification of human resources and their management. With the integration into European structures,our trade with the European Union has turned into an intra-European trade,involving difficulties in marketing support to European markets of Romania. These difficulties are related to lack of implementation of top-level technologies,lack of European standards etc.