文章基本信息

标题：THE RURAL TOURISM IN DANUBE DELTA
本地全文：下载
作者：Ionica SOARE ; Gheorghe Adrian Zugravu ; Magdalena TUREK RAHOVEANU 等
期刊名称：Risk in Contemporary Economy
电子版ISSN：2067-0532
出版年度：2014
语种：English
出版社：Dunarea de Jos University of Galati
摘要：Purpose - the purpose of this paper is to evaluate the rural areas has market size and forecast its development as an economic activity. The present paper aims at analyzing the rural areas has in Danube Delta. In an enviable BAs) which have responsibility for their particular isolated,such as the Danube Delta and the Danube that used,fishing and rural areas has the main activities that provide jobs and income sources for local populations. Design/methodology/approach - A survey was administered to customers’ rural hostel accommodation in Danube Delta. Descriptive statistics method was mainly adopted to calculate the mean with standard deviation of entry assumes variable,and to examine the different levels of consumers' awareness. The index values of product familiarity,the ratio between entries assumes product's familiarity value and the average value. Findings - the research results show hash has rural consumers have different perception and accomplished through behaviour. The information channels of brand hash mainly from friends,relatives and neighbours,so word of mouth spreading is very important for a brand. Women show a higher sensitivity in health and are currently operating the propensity than referred to follow the recommendations for nutrition. Research limitations/implications - This item is intended to synthesize developments and challenges," on June 13th rural market growth has. The results of this paper should be considered tentatively until has also features replicated by larger has rural consumers. Originality/value - members of rural areas has consumer's behavior would improve marketing and the development of rural areas has products,in order to reduce consumer confusion.
关键词：rural areas has;Danube Delta;region development;aquaculture farm;rural economy