文章基本信息

标题：A Research on the Determination of Environmentally Friendly Car Purchasing Behaviors
其他标题：Çevre Dostu Otomobil Satın Alma Davranışlarının Belirlenmesi Üzerine Bir Araştırma
本地全文：下载
作者：A. Selçuk KÖYLÜOĞLU ; Ö. Emrah ACAR ; Ü. Saliha Eken İNAN 等
期刊名称：İşletme Araştırmaları Dergisi
印刷版ISSN：1309-0712
出版年度：2018
卷号：10
期号：2
DOI：10.20491/isarder.2018.436
语种：English
出版社：Isarder
摘要：Environmental concerns have become an important issue as environmental concerns have increased steadily and governments and NGOs have sought to increase this awareness. Businesses at this point have turned to the design and production of recyclable products that protect the environment,car e for the use of natural resources and meet the expectations of environmentally conscious consumers. In terms of establishing environmentally friendly products,the most important issue is to analyze the behaviors of consumers who have environmental consciousness and to develop strategies in this direction. On this account,businesses will be able to respond to the wishes of the environmentally conscious consumers and increase their income. In this study,firstly,consumer behavior,buying decision processes and environmental consumer behavior are explained. In the application part of the study,information about the questionnaire study applied to the Selçuk University academicians are shared. According to the findings of the questionnaire survey,it was understood that consumers who are sensitive to environment and aware of the damage caused by traditional cars have a high intention to buy environmentally friendly cars.
其他摘要：Çevre ile ilgili endişelerin giderek artması ve hükümetler ve sivil toplum örgütlerinin de bu farkındalığı artırma çabaları sonucunda çevre hassasiyeti önemli bir konu haline gelmiştir. Bu noktada işletmeler,çevreye duyarlı tüketicilerin beklentilerini ka
关键词：Consumer Behaviour;Buying Decision Process;Environmentalist Consumer Buying Behaviour
其他关键词：Tüketici Davranışı;Satın Alma Karar Süreci;Çevreci Tüketici Satın Alma Davranışı.