文章基本信息

标题：Socioeconomic Status of Customers and Institutionalization: A Qualitative Study on Jewellery Sector
其他标题：Müşterilerin Sosyo Ekonomik Statüsü ve Kurumsallaşma: Kuyumculuk Sektöründe Yapılan Nitel Bir Araştırma
本地全文：下载
作者：Alperen ÖZTÜRK ; H. Cenk SÖZEN
期刊名称：İşletme Araştırmaları Dergisi
印刷版ISSN：1309-0712
出版年度：2017
卷号：9
期号：1
DOI：10.20491/isarder.2017.232
语种：English
出版社：Isarder
摘要：The purpose of this study is to explain how organizations’ institutional forms differentiates to serve their customers who have different socioeconomic status. Customer demands may force organizations to adopt different activities even if they operate in the same industry. Firms may encounter such force in an industry that involves high competition and wide product/customer range. In this respect,structured interviews have been conducted with forty-nine top managers who are working in various jewelry firms. Research pattern of this study is culture analysis. Research data has been analyzed by categorical analysis which is a sub-class of the content analysis. Findings indicate that people who belong to low socio economic status classes and high socio economic status classes have different expectations from organizations and they hold different cognitive ideals. The results show that implied differentiation shapes the institutional environment and by this way it determines which organizational structures and practices are going to be institutionalized in the field.
其他摘要：Bu çalışmanın amacı örgütlerin hizmet verdikleri sosyo ekonomik statü grupları ile örgütlerin kurumsallaşma biçimleri arasındaki ilişkinin keşfedilmesidir. Tüketicilerin talepleri aynı sektörde bulunan örgütlerin farklı uygulamaları benimsemelerine yol aç
关键词：New Institutional Theory;Isomorphism;Socio Economic Status;Legitimacy; Institution
其他关键词：Yeni Kurumsal Kuram;Eşbiçimlilik;Sosyo Ekonomik Statü; Meşruiyet;Kurum.