文章基本信息

标题：Identification of Factors Affecting the Level of Consumer Satisfaction in Thermal Tourism Business: An Application on Kırşehir
其他标题：Termal Turizm İşletmelerinde,Turistik Tüketicilerin Tatmin Düzeylerine Etki Eden Faktörlerin Belirlenmesi: Kırşehir İli Üzerine Bir Uygulama
本地全文：下载
作者：Burcu Gülsevil BELBER ; Ayşegül TURAN
期刊名称：İşletme Araştırmaları Dergisi
印刷版ISSN：1309-0712
出版年度：2015
卷号：7
期号：3
DOI：10.20491/isader.2015315730
语种：English
出版社：Isarder
摘要：In this study,it was mentioned the situation of thermal tourism in Turkey and in the world,Turkey’s geothermal potential and utilization of the thermal tourism,the characteristics of the thermal waters and benefits in terms of health,activities related to the subject of the tourism ministry,elements of the marketing mix in the thermal plant, the status of the thermal plant in Kırşehir,a research about determining the level of satisfaction of the consumer who staying in thermal plants. Research was conducted by applying the survey methods to the tourist consumer accommodate in thermal plants. It has been demonstrated the factors affecting the level of satisfaction of participants by the agency of factor analysis and MANOVA analysis were made for the purpose of research and were determined whether if they show changes according to demographic characteristics. According to results,it has appeared as the impact of factors “process management”,qualifications of the facility employees”,“qualifications of the facility”, “repurchase and recommend behaviors” on satisfaction of the consumer and these factors vary according to their demographic characteristics.
其他摘要：Bu çalışmada;termal turizmin Türkiye ve dünyadaki durumuna,Türkiye’nin jeotermal potansiyeli ve termal turizmdeki kullanım oranlarına,termal suların özellikleri ve sağlık açısından faydalarına,Turizm Bakanlığı’nın konuyla ilgili faaliyetlerine, termal tur
关键词：Thermal tourism;marketing;geothermal;satisfaction.
其他关键词：Termal turizm;pazarlama;jeotermal;tatmin.