文章基本信息

标题：Enterprise Resource Planning Systems and Relationship Marketing Information System for an Empirical Research
其他标题：Kurumsal Kaynak Planlama Sistemleri İle Pazarlama Bilgi Sistemleri İlişkisine Yönelik Ampirik Bir Araştırma
本地全文：下载
作者：Cemalettin DEMİRELİ ; Metin ULUKÖY ; Yavuz AKÇİ 等
期刊名称：İşletme Araştırmaları Dergisi
印刷版ISSN：1309-0712
出版年度：2014
卷号：6
期号：1
语种：English
出版社：Isarder
摘要：In this study aiming to determine the relation between Enterprise Resource Planning Systems (ERP) and Marketing Information Systems (MIS) and to determine differences in the effects of ERP usage on Marketing Information Systems in companies that use EPR,with respect to sectors in which companies in question operate,surveys forms which are obtained from literature research,are put to reliability tests,5-point Likert scale is used in companies,the data obtained are analyzed by using SPSS 20.0 software package and the results are discussed. For this study data is obtained from 81 firms. Frequency,percentage,Kruskall-Wallis tests are used to analyze the data. In this study,it is found that firms operating in food,manufacturing,automotive and information technologies sectors benefit more from ERP than firms operating in other sectors.
其他摘要：Kurumsal Kaynak Planlama Sistemleri ile Pazarlama Bilgi Sistemi arasındaki ilişkiyi belirleme ve KKP kullanıcısı olan firmaların faaliyette bulundukları sektörlere göre KKP kullanımının pazarlama bilgi sistemine etkisine yönelik farklılıkları belirlemek a
关键词：Enterprise Resource Planning (ERP);Marketing Information Systems (MIS)
其他关键词：Kurumsal Kaynak Planlaması (KKP);Pazarlama Bilgi Sistemleri (PBS)