文章基本信息

标题：The Effect of the Cultural Values on the Destination Image: A Search in Eskisehir 2013 Turkish World Capital of Culture
其他标题：Kültürel Değerlerin Destinasyon İmajına Etkisi: Eskişehir 2013 Türk Dünyası Kültür Başkentine Yönelik Bir Araştırma
本地全文：下载
作者：Özlem KÖROĞLU ; F. Özlem GÜZEL
期刊名称：İşletme Araştırmaları Dergisi
印刷版ISSN：1309-0712
出版年度：2013
卷号：5
期号：4
语种：English
出版社：Isarder
摘要：As the destination images being dynamic and changeable,continuous researches should be conducted in order to measure and progress the images in the context of tourism marketing. The aim of this study is to analyze the tourists’ characters and behaviors who direct through the cultural destinations and to determine the relationship between the visitors’ perceptions of cultural values and destination image. Based on this purpose,a questionnaire was held on the foreign cullture tourist who visited Eskisehir,chosen as the 2013 Turkish World Capital of Culture. The data obtained were evaluated using analysis methods such as frequency,arithmetic mean,reliability,regression,independent samples t-test,one-way variance analysis (ANOVA). The results obtain from these analysis have shown that many of the participants have used internet as a source of information and travelled to explore new cultures. On the one hand the most affecting cultural values of the destination image was emotional values.
其他摘要：Destinasyon imajının dinamik ve değişken yapısı,onun sürekli olarak ölçülmesini ve geliştirilmesine yönelik çalışmalar ve araştırmalar yapılmasını gerekli kılmaktadır. Bu noktada bu çalışmanın temel amacı kültürel destinasyonlara yönelen turistlerin karak
关键词：Cultural Values;Destination Image;Eskisehir.
其他关键词：Kültürel Değerler;Destinasyon İmajı;Eskişehir.