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  • 标题:Brand Loyalty Factors Affecting the Hotel Elections of Tourists investigation with Respect to the Demographic Variables
  • 其他标题:Turistlerin Otel Seçimlerinde Marka Sadakatini Etkileyen Faktörlerin Demografik Değişkenler Açısından İncelenmesi: Ankara Örneği
  • 本地全文:下载
  • 作者:Ahmet TAYFUN ; Özgür YAYLA
  • 期刊名称:İşletme Araştırmaları Dergisi
  • 印刷版ISSN:1309-0712
  • 出版年度:2013
  • 卷号:5
  • 期号:4
  • 语种:English
  • 出版社:Isarder
  • 摘要:The purpose of this research is to investigate the factors affecting hotel guests’s brand loyalty and these factors is to determine whether there is a difference or not according to the demographic variables. Within this purpose,a survey research was conducted on the guests staying in the five star hotels of Ankara,Turkey. The research was carried out in two stages,namely the pilot study and the main study. As a result of study,while the factors affecting brand loyalty differs based on the gender and the age of the participants (p<0,05);no statistically significant differences were found between educational status and monthly household income (p>0,05).
  • 其他摘要:Bu araştırmanın amacı otel müşterilerinin marka sadakatini etkileyen faktörleri belirlemek ve bu faktörlerin demografik değişkenlere göre farklılık gösterip göstermediğini tespit etmektir. Bu amaç doğrultusunda,Ankara’da faaliyet gösteren 5 yıldızlı otell
  • 关键词:Brand;brand loyalty
  • 其他关键词:Marka;marka sadakati
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