文章基本信息

标题：A Research on Factors That Have Effect on Satisfaction and Preferences of Customers With Regard To Airline Transport within Domestic Flights in Turkey
其他标题：Türkiye’de İç Hatlardaki Havayolu Taşımaciliğinda Müşteri Tercihi ve Memnuniyetini Etkileyen Faktörlere Yönelik Bir Araştirma
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作者：E. Soner ÇELİKKOL ; C. Gazi UÇKUN ; V. Nadir TEKİN 等
期刊名称：İşletme Araştırmaları Dergisi
印刷版ISSN：1309-0712
出版年度：2012
卷号：4
期号：3
语种：English
出版社：Isarder
摘要：It is essential to understand the factors that influence service purchasing preferences of customers,as well as degree of these factors in determining customer satisfaction,in order to help companies operating in airline transport to have presence in the market,or to increase their market share. For this purpose,customers were given survey forms consisting of two parts and the factors that have effect on preferences of customers were researched in the case of Sabiha Gökçen Airport. Following researches,factors which have effect on customers’ preferences and satisfaction were identified. These factors are reliability and quality service,expertise and flexibility,advantage and suitability,safety and quality,comfort and diversity respectively.
其他摘要：Havayolu taşımacılığında faaliyet gösteren işletmelerin pazarda yer alabilmesi veya pazar payını arttırabilmesi için,müşterilerin hizmet satın alma tercihlerine neden olan faktörlerin ve bu faktörlerin müşteri memnuniyetini belirleme derecelerinin öğrenil
关键词：Selection of airline;airline customer satisfaction;domestic flights.
其他关键词：Havayolu seçimi;havayolu müşteri memnuniyeti;iç hatlar uçuşları