文章基本信息

标题：Reasons of Tourists’ Preferences of All-Inclusive System
其他标题：Turistlerin Her Şey Dahil Sistemini Tercih Etme Nedenleri
本地全文：下载
作者：Ali YAYLI ; İsa YAYLA
期刊名称：İşletme Araştırmaları Dergisi
印刷版ISSN：1309-0712
出版年度：2012
卷号：4
期号：1
语种：English
出版社：Isarder
摘要：The study is aimed to identify the reasons of tourists’ preferences of all inclusive system. Scale that has developed by Wong and Kwong (2004) has been used in this study. Population of study has been consisted of tourists that have come to Antalya by purchasing all inclusive system package tours. In the study which carried out by participated 387 tourists,statements of “guaranty of tour”,“price of travel” and “items included in the tour price” that are the most important criteria of tourists while they prefer all inclusive system were ranked among first three. Moreover,according to the results of factor analysis,ten factors were determined and was seen that factors of “innovations”,“price” and “specifications of travel” were ranked among first three.
其他摘要：Çalışma turistlerin her şey dahil sistemini tercih etme nedenlerinin belirlenmesini amaçlamaktadır. Çalışmada,Wong ve Kwong (2004) tarafından geliştirilen ölçekten yararlanılmıştır. Araştırmanın evreni Antalya iline her şey dahil sistemini satın alarak ge
关键词：Purchasing behavior;All inclusive system;Tourist Preference.
其他关键词：Satın alma davranışı;Her şey dahil sistemi;Turist tercihleri.