文章基本信息

标题：Institutional Causes of Environmental Communication: A Research About Instititional Data on Newspapers
其他标题：Çevreyle İletişimde Kurumsal Nedenler: Gazetelerde Yer Alan Kurumsal Verilere Yönelik Bir Araştırma
本地全文：下载
作者：Nesrin CANPOLAT
期刊名称：İşletme Araştırmaları Dergisi
印刷版ISSN：1309-0712
出版年度：2012
卷号：4
期号：1
语种：English
出版社：Isarder
摘要：When people’s expressions and actions were taken into consideration,their needs can be detected by this attititude and expressions. This is also valid for institutions. When institutions expressions and actions were taken into consideration,same conclusions can be drawn. In this study,the aim is to determine the institutions cause of environmental communication by taking their expressions and actions as a basis. According to this,it is concluded that,institions communicate for an economic and social reasons. From economic point of view,gain,public offer,profit distribution,union,partnership,meeting,financial/capital increase,share/sale of share,bond (sale/payment),balance sheet can be seen. It is followed,by economic aspects towards customers such as product and price,discount,installment,sales,guarantee,information. In social area,applications such as activity,sweepstake,institional journals,club can be seen.
其他摘要：İnsanların söylem ve eylemleri esas alınarak,onların ihtiyaçları,bu davranış ve söylemlerin nedenleri saptanabilmektedir. Bu durum kurumlar için de geçerli olmaktadır. Kurumların söylem ve eylemlerinden de yola çıkılarak bu yönde çıkarımlar yapılabilmekte
关键词：Communication;institution;institutional communication
其他关键词：İletişim;kurum;kurumsal iletişim