文章基本信息

标题：The Criteria for Choosing an Export Strategy of Enterprise
其他标题：Критерії вибору експортної стратегії підприємства
本地全文：下载
作者：Mazorenko Oksana V
期刊名称：Bìznes Inform
印刷版ISSN：2222-4459
电子版ISSN：2311-116X
出版年度：2019
期号：8
DOI：10.32983/2222-4459-2019-8-253-258
语种：English
出版社：Research Centre of Industrial Problems of Development of NAS of Ukraine
摘要：The article is concerned with substantiation of the criteria for choosing the enterprise’s export strategy. The enterprise’s entry into foreign markets requires a strategic approach,as such solutions require the use of additional resources,are characterized by different levels of risk and set the trajectory of the enterprise’s development. Therefore,the research is aimed at a theoretical substantiation of the list of criteria for choosing an export strategy and elaboration of a matrix of compliance criteria for the various export strategies of enterprise. The types of export strategies of enterprise are defined,the factors influencing the choice of strategy are considered. As a result of the use of content analysis,the most significant factors for choosing the enterprise’s export strategy are defined. Also,the indicated factors are grouped as external,internal,and factors of export image. The carried out analysis of the factors of choice of the enterprise’s export strategy allowed to form a correspondence of the indicated criteria to different types of export strategies of enterprise,as well as to describe the degree of manifestation of each factor characteristic of one or the other one export strategy. Conclusions on the need to take into account the internal capabilities of enterprise,conditions of the external environment,as well as the features of each export method in the process of deciding on the type of export strategy of enterprise are summarized.
其他摘要：Стаття присвячена обґрунтуванню критеріїв вибору експортної стратегії підприємства. Вихід підприємства на закордонні ринки потребує застосування стратегічного підходу,адже такі рішення потребують використання додаткових ресурсів,характеризуються різним рі
关键词：export strategy;factors;direct exports;indirect exports;hierarchical strategies;contract strategies;export method.
其他关键词：експортна стратегія;фактори;прямий експорт;непрямий експорт;ієрархічні стратегії;контрактні стратегії;спосіб експорту.