文章基本信息

标题：The Crowdmarketing as a Tool to Promote an Exporting Enterprise in Foreign Markets
其他标题：Краудмаркетинг як інструмент просування підприємства-експортера на закордонних ринках
本地全文：下载
作者：Mazorenko Oksana V
期刊名称：Bìznes Inform
印刷版ISSN：2222-4459
电子版ISSN：2311-116X
出版年度：2018
期号：10
语种：English
出版社：Research Centre of Industrial Problems of Development of NAS of Ukraine
摘要：The main purpose of the article is substantiating the expediency of use of crowdmarketing and developing a mechanism for its use to enhance the export activity of enterprise. The marketing aspects of enterprise promotion in the global market are studied. The essence and main tasks of crowdmarketing are defined,its advantages and disadvantages are analyzed and generalized. The application of crowdmarketing has a number of limitations related to its specificity,which led to the development of a mechanism for the implementation of crowdmarketing for its efficient use by exporting enterprises. For realization of tasks of crowdmarketing,the article systematizes various systems and services,allowing to form network communities,where enterprises have possibility of communication with the target audience. The main services of crowdmarketing include: thematic forums,feedback sites,question-answer sites,social networks,trading platforms,blogs and articles in the media. The conclusions on expediency of use of crowdmarketing by enterprises-exporters at entering foreign markets are generalized.
其他摘要：Основною метою статті є обґрунтування доцільності використання краудмаркетингу та розробка механізму його використання для активізації експортної діяльності підприємства. Досліджено маркетингові аспекти просування підприємства на глобальному ринку. Визнач
关键词：crowd-technologies;crowdmarketing;exports;enterprise;marketing strategy;foreign markets.
其他关键词：крауд-технології;краудмаркетинг;експорт;підприємство;маркетингова стратегія;закордонні ринки.