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  • 标题:A Methodical Approach to Surveying Targeted Groups of Users of Services,Provided by Higher Educational Institutions
  • 其他标题:Методичний підхід до анкетування цільових груп – користувачів послуг ВНЗ
  • 本地全文:下载
  • 作者:Rayevnyeva Olena V ; Goltіaіeva Lіudmyla A ; Milevska Tetyana S
  • 期刊名称:Bìznes Inform
  • 印刷版ISSN:2222-4459
  • 电子版ISSN:2311-116X
  • 出版年度:2016
  • 期号:9
  • 语种:English
  • 出版社:Research Centre of Industrial Problems of Development of NAS of Ukraine
  • 摘要:The article is aimed at developing methods of surveying the target groups of users of services,provided by higher educational institutions. The developed methods are proposed to identify the needs of users of educational services and is a component of the university system for monitoring the attractiveness of a higher educational institution,directed to establishing its positive image in the educational space. The proposed methods involve five stages,for each stage a task orientation,objectives and ways to achieve them have been formulated. The article analyzes and provides the basic requirements for educational services,imposed by the target groups of higher educational institutions. Introduction of the developed methods will provide reasonable and timely adjustment of the educational profile of a higher educational institution,to carry out modernization of curricula,programs for the training of masters and bachelors,contents of the relevant subjects;it is aimed at eliminating the imbalance between the capabilities of higher educational institutions in the preparation of competent specialist,on the one hand,and the needs of employers,on the other.
  • 其他摘要:Метою статті є розробка методики анкетування цільових груп,що користуються послугами ВНЗ. Розроблена методика пропонується для виявлення потреб користувачів освітніх послуг та є складовою університетської системи моніторингу привабливості ВНЗ,яка спрямова
  • 关键词:education;methods;surveying;monitoring;target group of users of educational services
  • 其他关键词:освіта;методика;анкетування;моніторинг;цільова група споживачів послуг ВНЗ
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