文章基本信息

标题：Marketing Analysis of Both the Current Status and the Perspectives of Development of the National Market of Higher Education Services
其他标题：Маркетинговий аналіз стану та перспектив розвитку вітчизняного ринку послуг вищої освіти
本地全文：下载
作者：Kholodnyi Hennadii O
期刊名称：Bìznes Inform
印刷版ISSN：2222-4459
电子版ISSN：2311-116X
出版年度：2015
期号：7
语种：English
出版社：Research Centre of Industrial Problems of Development of NAS of Ukraine
摘要：The article is aimed at the topical subject of analyzing both the current status and the perspectives of development of the national market of higher education services. Using the method of morphological analysis and also synthesis of the most common definitions,the essence of higher education together with the market of higher education services has been substantiated from marketing standpoint. In the article the results of marketing analysis has been considered,the purpose of which is to evaluate the influence of external and internal environment factors on the level of demand for higher education in Ukraine. It has been substantiated that the national higher education system needs a new concept for its further development,which is targeted to development of individualized higher education services,where special value is attached to the educational methods,which provide evolvement of individual's abilities for self-fulfillment and adaptation to the rapidly changing environmental conditions. The material,presented in the article,summarizes the situation at the domestic market of educational services related to the higher education system and creates a basis for substantiation of the main trends in developing this market.
其他摘要：Стаття присвячена актуальній темі аналізу стану та перспектив розвитку вітчизняного ринку послуг вищої освіти. На основі використання методу морфологічного аналізу,синтезу найпоширеніших визначень обґрунтовано сутність вищої освіти й ринку послуг вищої ос
关键词：services;education services;higher education;market of higher education services;marketing analysis
其他关键词：послуги;освітні послуги;вища освіта;ринок послуг вищої освіти;маркетинговий аналіз