文章基本信息

标题：HEALTHCARE SERVICES CONSUMER BEHAVIOR IN THE LIGHT OF SOCIAL NORMS INFLUENCE
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作者：Daniel Adrian GÂRDAN ; Iuliana Petronela GÂRDAN
期刊名称：Annals of Spiru Haret University Economic Series
电子版ISSN：2393-1795
出版年度：2015
卷号：15
期号：1
DOI：10.26458/1512
语种：English
出版社：Editura Fundatiei Romania de Maine
摘要：Healthcare services consumers’ behavior represents an multidimensional concept, that implies the cumulative effects of different factors. The process of consumption is very different and complex in the case of healthcare services due to the nature of the needs and consumption motivations on one hand and because of the complexity of the services itself on the other hand. Amongst the factors that are influencing the consumer’s behaviour, the social ones represent a particular type. In the case of healthcare services this is because the social interactions of the patients can contribute to their own perception regarding the post consumption satisfaction, or can influence the buying decision in the first place. The influence of social factors can be analysed on multiple layers – from the effect of the affiliation and adhesion groups to the effect of social norms and regulations.
关键词：social norms;affiliation groups;healthcare services; consumer behavio