文章基本信息

标题：Means of enhancing competitiveness in the dental care marketing
其他标题：MODALITĂŢI DE CREŞTERE A COMPETITIVITĂŢII ÎN MARKETINGUL SANITAR-STOMATOLOGIC
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作者：Daniel Adrian ; Iuliana Petronela
期刊名称：Annals of Spiru Haret University Economic Series
电子版ISSN：2393-1795
出版年度：2008
卷号：8
期号：1
语种：English
出版社：Editura Fundatiei Romania de Maine
摘要：The competitiveness represents nowadays a world objective for any organization. The need for implementing some organizing principles, which can provide a high level of competitiveness, also represents an important objective for the marketing activity. At a particular level, sanitary-dental marketing, implementing certain competitiveness principles is welcome, because of direct communication with clients emotionally involved in the performance of medical services.
关键词：competitively;medical marketing;competitive strategies; managerial efficiency;competition oriented strateg