文章基本信息

标题：E-marketing Loyalty-raising Techniques
其他标题：TEHNICI DE FIDELIZARE ÎN MARKETINGUL PE INTERNET
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作者：Daniel Adrian GÂRDAN
期刊名称：Annals of Spiru Haret University Economic Series
电子版ISSN：2393-1795
出版年度：2007
卷号：7
期号：1
语种：Romanian
出版社：Editura Fundatiei Romania de Maine
摘要：The fidelity process is a continuous challenge for the marketing profesionals. This complex process involves nowadays a whole series of perspectives from the integration of internet technologies to the development of the fidelity strategies. Adding the support of integrated web communication, the organizations are building new client relation models, more effective and complex on a long term.
关键词：consumers loyalty-raising;satisfaction;real consumer behavior;web design;mass communication;e-commerce