文章基本信息

标题：DEVELOPING “ANALOG RICE” PRODUCT TO INCREASE MARKET ACCEPTANCE
其他标题：PENGEMBANGAN PRODUK “BERAS ANALOG” UNTUK MENINGKATKAN PENERIMAAN PASAR
本地全文：下载
作者：Dian Novitasari ; Aji Hermawan ; Titi Candra Sunarti 等
期刊名称：Jurnal Teknologi Industri Pertanian
电子版ISSN：2252-3901
出版年度：2017
卷号：27
期号：2
DOI：10.24961/j.tek.ind.pert.2017.27.2.152
语种：English
出版社：Asosiasi Agroindustri Indonesia
摘要：The “analog rice” (artificial rice) is a new product that has difficulties to enter the Indonesian market.The aim of this research was to analyze the development of the analog rice to enter the market.The steps were divided into three stages,i.e.to analyze the attributes considered in purchasing rice grain,to analyze the level of satisfaction and dissatisfaction of the analog rice attributes,and to analyze the development priority of the analog rice attributes.The data were collected by interview and survey questionnaire.The data were processed using descriptive analysis,quantitative analysis,category frequency distribution,Kano method,and analysis of quality improvement index.This research resulted in that there were 17 attributes to be considered by respondents in purchasing rice grain.Fragrance was the analog rice attribute that had highest satisfaction effect,cleanliness was the analog rice attribute that had highest dissatisfaction effect,and the large size of grain was the analog rice attribute that had lowest satisfaction and also lowest dissatisfaction.The development priority of the analog rice attributes included good taste,economical price,fragrance,sticky texture,and product consistency after cooking.
其他摘要：“Beras analog” (beras buatan) merupakan produk baru yang memiliki hambatan dalam menembus pasar Indonesia.Tujuan penelitian ini adalah menganalisis pengembangan produk beras analog dalam menembus pasar.Penelitian ini dibagi ke dalam tiga tahapan,yaitu men
关键词：artificial rice;food diversification;Kano method;product development
其他关键词：beras buatan;metode Kano;penganekaragaman pangan;pengembangan produk