文章基本信息

标题：Product mix of recreational tourism in the Balkan scout center
其他标题：PROIZVODNI MIKS REKREATIVNOG TURIZMA BALKANSKOG SKAUTSKOG CENTRA
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作者：Msc Miloš Kocevski ; Msc Iva Škrbić ; Doc. dr Romana Romanov 等
期刊名称：TIMS: Acta
印刷版ISSN：1452-9467
电子版ISSN：2406-1344
出版年度：2013
卷号：7
期号：1
DOI：10.5937/timsact7-3810
语种：English
出版社：University Educons, Faculty of Sports and Tourism, Novi Sad
摘要：The subject of research is tourist offer of a camp which would satisfy the needs of tourists who want an active recreation, with changeable and attractive facilities in the Balkan Scout Center (BSC) of Jovac. The goal is to define a model for recreational tourism product mix of the Balkan Scout Center, based on the analysis and evaluation of the elements of supply and identifying the demand for a certain program content. The research was conducted from April to August 2012, as a part of activities implemented in BSC events: Easter camp, Summer camp and Volunteer camp. The sample consisted of 100 visitors (respondents); the administered instrument was a specifically designed questionnaire and the methods on which the analysis of the modeling was based were: frequency of occurrence, comparative analysis (Benchmarking), SWOT and PEST. The research results confirm the existence of necessary resources for the implementation of the contents in the field of recreational tourism in the BSC, and the possibility of implementation of the product mix that includes day trips and a variety of outdoor recreational activities.
其他摘要：Predmet istraživanja ovog rada je turistička ponuda kampa koja bi zadovoljila potrebe turista koji žele aktivan odmor, sa promenljivim i atraktivnim sadržajima u Balkanskom skautskom centru (BSC) – Jovac. Cilj rada je bio da se na osnovu analize i vrednov
关键词：camping; recreational tourism; active holidays
其他关键词：Kampovi;Rekreativni turizam;Aktivan odmor