文章基本信息

标题：Choosing Best Alternative Using Decision Analysis to Maximize Revenue in Company X
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作者：Ivana Jahja ; Pri Hermawan
期刊名称：Jurnal Manajemen Teknologi
印刷版ISSN：1412-1700
电子版ISSN：2089-7928
出版年度：2012
卷号：11
期号：2
语种：English
出版社：Institut Teknologi Bandung
摘要：As a company that moves in retail business specialized in selling daily needs,company X has developed their brand to become top of customers' mindwith 12% rate of sales growth. However,the Board of Directors (BOD) of company X targeting the rate of sales growth should be 20%,therefore they decide to make an expansion to gain the sales rate,also follow the increasing demand,as well as maintain the customer satisfaction. This research focuses on determining the best alternative that can generate the highest revenue for Company X,using decision analysis tools (i.e. smart choice),decision tree and sensitivity analysis. This analysis will be presented in step-by-step in order to be able to generate the best alternatives by understanding the consequences,tradeoff,and uncertainties of the alternative.
其他摘要：Sebagai perusahaan ritel yang menjual barang kebutuhan sehari-hari seperti makanan,minuman dan peralatan rumah tangga lainnya,Perusahaan X telah mengembangkan merek mereka hingga menjadi perusahaan yang paling dikenal di masyarakat dengan tingkat pertumbu
关键词：Decision Analysis;Business Expansion;Maximize Revenue;Smart-Choice
其他关键词：Analisa keputusan;Pengembangan bisnis;Pendapatan Maksimal;Smart-choic