文章基本信息

标题：IMPACT OF EDUCATION, GENDER AND AGE ON CONSUMER LOYALTY
本地全文：下载
作者：Igor Klopotan ; Kresimir Buntak ; Ivana Drozdjek 等
期刊名称：International Journal for Quality Research
印刷版ISSN：1800-6450
电子版ISSN：1800-7473
出版年度：2014
卷号：8
期号：4
语种：English
出版社：Center for Quality, Faculty of Engineering, University of Kragujevac, Serbia
摘要：In this paper the important parameters of customer loyalty and impact of education, gender and age of the respondents will be tested. The study was conducted in the Republic of Croatia, as part of research relevant parameters of customer loyalty, loyal consumer behavior and the role of social networks in building and maintaining a loyal behavior. The concept of loyalty has a strong foothold in marketing theories and in theories of intellectual capital companies. Loyalty has been related to the management of intellectual capital, especially relational capital, as a component of intellectual capital. In terms of loyalty, series of key parameters that describe it or have an effect on it, and thus impacting the company's business appear.
关键词：marketing; loyalty; relational capital; customer loyalty management; quality managemen