文章基本信息

标题：WHAT FACTORS INFLUENCE QUALITY SERVICE IMPROVEMENT IN MONTENEGRO: EMPIRICAL ANALYSIS
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作者：Djurdjica Perovic ; Tatjana Stanovcic ; Ilija Moric 等
期刊名称：International Journal for Quality Research
印刷版ISSN：1800-6450
电子版ISSN：1800-7473
出版年度：2013
卷号：7
期号：1
语种：English
出版社：Center for Quality, Faculty of Engineering, University of Kragujevac, Serbia
摘要：In this paper, using an Ordinary Least Square regression (OLS), we investigate whether intangible elements influence tourist’s perception about service quality. Our empirical results based on tourist survey in Montenegro, indicate that intangible elements of tourism product have positive impact on tourist’s overall perception of service quality in Montenegro.
关键词：service quality; intangible elements; Montenegro