文章基本信息

标题：Internal Communication in a Digital Environment: A Research Study on Businesses
其他标题：Dijital Ortamda Kurum İçi İletişim: İşletmelere Yönelik Bir Araştırma
本地全文：下载
作者：Filiz BALTA PELTEKOĞLU ; Emel DEMİR ASKEROĞLU
期刊名称：Türkiye İletişim Araştırmaları Dergisi
电子版ISSN：2630-6220
出版年度：2020
期号：35
DOI：10.17829/turcom.693378
语种：English
出版社：Marmara University
摘要：Corporate productivity, corporate loyalty and corporate reputation, as well as the right to information of the employees all foster the need for internal communication For this reason, companies need to carry out effective communication techniques not only with their external stakeholders, but within the company itself as well. The fact that every communication tool evolves into a tool and method of public relations necessitates the need for companies to include digital communication technologies into their public relations strategies. There is also a correlation between the structure of said companies and the way they conduct public relations. In this study, a field research was carried out with the human resources units of 70 companies of different sizes operating in Çerkezköy in order to understand the relationship between the changes in communication technologies and the internal communication techniques employed by these enterprises, as well as the relationship between the size of a company and the communication tools and strategies they choose to employ. Both quantitative and qualitative research methods were used throughout the study. The findings of the study reveal that digital communication is widely used in internal communications and also that the utilization of social media as a communication tool varied between companies of different sizes.
其他摘要：Kurumsal verimlilik, kurumsal bağlılık, kurumsal imaj ve itibar gibi nedenlerle işletmeler açısından bir gereklilik olan kurum içi iletişim, çalışanlar açısından da bir haktır. Bu nedenle çağdaş yönetim yaklaşımıyla işletmeler sadece dış hedef kitleleriyl
关键词：Public Relations;Internal Communication;Digital Communication;Social Networks;Social Media
其他关键词：Halkla İlişkiler;Kurum İçi İletişim;Dijital İletişim;Sosyal Ağlar;Sosyal Medya