文章基本信息

标题：THE OPERATION OF DISTRIBUTION CHANNELS FOR THE MARKETING OF PETROLEUM PRODUCTS
本地全文：下载
作者：Florea VLAD ; Ciprian PAVEL
期刊名称：Quaestus
印刷版ISSN：2285-424X
电子版ISSN：2343-8134
出版年度：2017
卷号：11
期号：1
语种：English
出版社：Editura Eurostampa, Timisoara
摘要：The existence of vertical,horizontal and multiple distribution channels highlights the dynamics that characterize the structure of distribution channels. This enables logistics service providers to design and operate their own distribution network. The supplier of logistics,distribution and marketing services of the petroleum products must define the function of each member of this network regardless of their object of activity.
关键词：price policy;mix of commercial relationships;franchise;channels and distribution strategies.