文章基本信息

标题：MODERN RETAIL AND ITS INFLUENCE ON CONSUMER BEHAVIOR
本地全文：下载
作者：CIPRIAN PAVEL ; FLOREA VLAD
期刊名称：Quaestus
印刷版ISSN：2285-424X
电子版ISSN：2343-8134
出版年度：2016
卷号：9
语种：English
出版社：Editura Eurostampa, Timisoara
摘要：Consumer behavior is undergoing a radical metamorphosis. The crisis has made Romanians more thoughtful and more open to new experiences,over which overlapped the ascension of the internet and the growth of modern retail. This trend is supported by the analysis of modern retail expansion in Romania which influences consumer behavior.
关键词：modern retail;consumer behavior;trends