文章基本信息

标题：Bancassurance Business Strategy in Life Insurance: a Case Study One of Joint Venture Company in Indonesia
其他标题：Strategi Bisnis Bancassurance pada Asuransi Jiwa: Studi Kasus Salah Satu Perusahaan Patungan di Indonesia
本地全文：下载
作者：Ikhwan Abiyyu ; Mukhamad Najib ; Alla Asmara 等
期刊名称：Jurnal Dinamika Manajemen
印刷版ISSN：2086-0668
电子版ISSN：2337-5434
出版年度：2020
卷号：11
期号：1
DOI：10.15294/jdm.v11i1.21868
语种：English
出版社：Universitas Negeri Semarang
摘要：Bancassurance business in Indonesia is wide open and needed the right strategy for every company. Life insurance companies in the bancassurance business hold an important roles as a party that providing the product for bank customers. This research will conduct bancassurance business strategy for one of life insurance company. The mapping is carried out for the current business conditions run by the company using BMC tool and will be deepened with a SWOT analysis for each component in BMC. To present a new market, the company need to apply a new strategy that has never been carried out by competitors, with the perspective of BOS, a write off-reduce-increase-create scheme will be implemented to produce BMC alternatives. The result showed three strategic issues for the company, there are product development by collaborating with general incurance, customer segmentation development especially for High Net Worth customers also offering product with foreign currency, and digital competency strengthening in selling and internal process. These three strategies can be used as extra ammunition for the life insurance companies to compete in the bancassurance business.
其他摘要：Bisnis Bancassurance di Indonesia terbuka lebar dan membutuhkan strategi yang tepat untuk setiap perusahaan. Perusahaan asuransi jiwa dalam bisnis bancassurance me-megang pernana penting sebagai pihak yang menyediakan produk asuransi bagi nasa-bah bank. P
关键词：Bancassurance;Life Insurance;BMC;SWOT;BOS