文章基本信息

标题：Historical Traces and Contemporary Approaches regarding Fairs and Exhibitions, as complex Instruments in Marketing
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作者：Mariana Juganaru ; Ion Danut Juganaru
期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2016
卷号：16
期号：1
语种：English
出版社：Ovidius University Press
摘要：Fairs have evolved permanently since their appearance until now, in terms of content, forms of organization, means and techniques of realization. The organization’s concerns to promote their offer more efficiently led to an increase of the role and importance of fairs, as marketing tools. "Fairs and exhibitions", an expression used in theory, but also in practice, can be used in every area of activity, of all companies, regardless their size and activity field, ensuring a tailored marketing, able to assure economic success and a positive image to all participants in these events. The technological progress in all areas of activity, specific for the last 50-60 years, influenced in many ways, also the "fair and exhibitions industry." In this paper we propose to analyze the general evolution of fairs and how they became, in time, tools of intern and international marketing.
关键词：fairs;direct communication;business success