文章基本信息

标题：A STUDY ON THE USE OF VISUAL COMMUNICATION ELEMENTS IN FOOD PACKAGING DESIGNS
其他标题：GÖRSEL İLETİŞİM UNSURLARININ GIDA AMBALAJ TASARIMLARINDA KULLANIMI ÜZERİNE BİR İNCELEME
本地全文：下载
作者：Sefer DARICI ; İbrahim Gökhan CEYLAN ; Hatice BAHATTİN CEYLAN 等
期刊名称：Idil Sanat ve Dil Dergisi
印刷版ISSN：2146-9903
电子版ISSN：2147-3056
出版年度：2020
卷号：9
期号：72
DOI：10.7816/idil-09-72-10
语种：English
出版社：Sada Institute of Art and Language Studies
摘要：Today, a number of design elements are used in order to attract the attention of consumers who encounter the countless products of hundreds of brands offered for sale on the shelves of the market every day and to motivate them to buy. These are, for example; It can consist of colors that can instantly convey the taste, aroma, prestige, and quality of the product to the consumer visually, illustrations that support naturalness and freshness, and kraft packaging materials that emphasize the health of the product. The aim of this study is sensory marketing, perception process, consumer preferences, and to convey information about the intervention of some graphic design elements to purchasing behavior and to give information about the application strategies on packaging design. In the research, the design elements used in food packaging and their possible effects on the consumer decisions were examined using a mixed-method over four different tea packages. From both the information obtained from the studies in the literature and the examined packaging designs; It is observed that many design strategies are used beyond the expectations of consumers, that will attract their attention, awaken their perception of quality, provide confidence to them and affect their purchasing decisions. The impact of these on consumers' purchasing decisions and the transfer of their user experiences to the relevant sector demonstrate the importance of this study. The research is expected to contribute to the relevant literature by bringing a different perspective to the design and marketing sectors.
其他摘要：Günümüzde her gün market raflarında satışa sunulan yüzlerce markanın sayısız ürünü ile karşılaşan tüketicilerin ilgisini çekmek ve onları satın almaya motive etmek için bir takım tasarım öğeleri kullanılmaktadır. Bunlar, örneğin; Ürünün lezzetini, aroması
关键词：consumer choice; graphic design; marketing; packaging design; sensory marketing
其他关键词：Ambalaj Tasarımı; Duyusal Pazarlama; Grafik Tasarımı; Pazarlama; Tüketici Tercihi