文章基本信息

标题：Between Politics and Show Business: Public Discourse on Social Media Regarding Ksenia Sobchak, the Only Female Candidate in the 2018 Russian Presidential Election
其他标题：Между политикой и шоу-бизнесом: публичный дискурс в социальных медиа о Ксении Собчак, единственной женщине-кандидате на пост президента на выборах-2018
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作者：Diana Yu. KULCHITSKAYA ; Anastasia O. FOLTS
期刊名称：Monitoring Obŝestvennogo Mneniâ: Ekonomičeskie i Socialʹnye Peremeny
电子版ISSN：2219-5467
出版年度：2020
卷号：158
期号：4
DOI：10.14515/monitoring.2020.4.1254
语种：English
出版社：Russian Public Opinion Research Center (VCIOM)
摘要：The article analyzes the public discourse on social media regarding the only female candidate in the 2018 Russian presidential election. Ksenia Sobchak is a famous Russian public figure who started as a TV personality and subsequently changed her image to become a serious journalist and finally a politician. The figure of Sobchak is an interesting topic to study for a number of reasons. Firstly, the issue of women in politics is poorly studied in communication research due to their low representation in political sphere. Secondly, Sobchak undermines traditional views about women in society; that is why looking at Sobchak as a presidential candidate allows a researcher not only to consider this case study through the lens of Sobchak’s image as a politician but also to understand the public attitudes towards women with an active civic position in the Russian society. The paper examines the public discussion on social media related to the Sobchak campaign. The authors analyze the messages within five top social media websites (Facebook, Instagram, Odnoklassniki, Vkontakte, Twitter). Computer-assisted sentiment analysis shows that Sobchak’s background as a scandalous TV host has had a negative impact on her political career. Public discourse in the sample under consideration was predominantly focused on the scandals related to Sobchak’s past and least related to her statements during the electoral competition.
其他摘要：В статье анализируется общественный дискурс в социальных сетях относительно кампании единственной женщины-кандидата в президенты России на выборах 2018 г. Ксения Собчак — широко известная фигура в России, которая начинала карьеру как телеведущая, но впосл
关键词：social media;public discourse;online discussions;presidential election;Russian politics;Ksenia Sobchak
其他关键词：социальные медиа;публичный дискурс;онлайн-дискуссии;президентские выборы;политика в России;Ксения Собчак