文章基本信息

标题：A Critical Review of Service Quality
本地全文：下载
作者：Ciceo Andreea ; Ionescu Andreea
期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2013
卷号：13
期号：1
语种：English
出版社：Ovidius University Press
摘要：The aim of this paper is to draw attention upon the importance of service quality and the evolution of the concept accross the years. In order to attain this goal,the authors will make a review of the ”service quality” concept – for what does it stand and how it can be measured?,as well as the most notable managerial implications associated with service quality.
关键词：services marketing;service quality;SERVQUAL;SERVPERF