文章基本信息

标题：Romania's Country Brand as a Necessity
本地全文：下载
作者：Secară Carmen Gabriela
期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2013
卷号：13
期号：2
语种：English
出版社：Ovidius University Press
摘要：We live in a society increasingly based on consumption. People are keen on information,new products and services,attractiveness they are capable to provide. Very often image is being sold,meaning what is believed to be materially existing,a shape,while the content is taken less into account. It is desirable that what we perceive to be behind the image to be also reflected in the content,in the substance of the product or service purchased. Each country competes with the others in order to be more competitive in the international market just through its image and offerings. The decision to visit one country or another,to spend our holidays in a particular destination is formed on the image created by promoting the image of the chosen destination. The image of a country or country brand is important in what we expect to find after the initial perception.
关键词：brand;country brand;tourism image;tourism brand;communication.