文章基本信息

标题：The Travel Agency Website – Factor for Business Success
本地全文：下载
作者：Băltescu Codruța Adina
期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2017
卷号：17
期号：2
语种：English
出版社：Ovidius University Press
摘要：E-commerce is a constant of contemporary life. The online purchase of tourist products is a complex and delicate process,and in this respect,the website has a decisive role. The way the website is designed,the information provided and the functional characteristics can make a difference between an ordinary and a successful travel agency. This article provides an analysis of the websites of the best known travel agencies in Brașov County. The evaluation highlight that,in terms of product,non-product and reservation features,the analyzed websites meet the desired characteristics. But as concerning payment,functionality and customer relationship management features,these elements are poorly highlighted. This assessment suggests the preference of travel agencies to address to local inhabitants,thus demonstrating their propensity on the outgoing component of the intermediary activities they carry out.
关键词：tourism website;website evaluation;travel agency;e-commerce.