文章基本信息

标题：The Impact of the Economical Crisis on the Franchise Market in Romania
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作者：Dugan Silvia ; Talmaciu Iuliana
期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2012
卷号：12
期号：2
语种：English
出版社：Ovidius University Press
摘要：Franchise is definitely a superior concept of doing business and it provides the best answer to the globalization tendency,as it has the advantage of distributing risk,which leads to avoiding the danger of general economical crises with devastating effects. In our country the impact of the economical crisis on this sector has materialized in the year 2009 by a decrease of 30% of the volume of franchised businesses,after which the figures have constantly increased,reaching in 2011 the same level as in 2007. The franchise market in our country is developing,and the specialists of this sector estimate that it will evolve explosively in the field of retail and in that of consulting and training services.
关键词：franchise;franchise market;crisis;brand