文章基本信息

标题：Trends in Strategic Management of Banking Institutions in Romania
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作者：Dinculescu Elena –Silvia ; Bursugiu Mihaela
期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2012
卷号：12
期号：2
语种：English
出版社：Ovidius University Press
摘要：The integration of Romania in the European Union has determined serious implicationson economy and on the national banking system that had to cope with the pressure of a competitive market having higher and higher demands from customers who ask for much more complex products and banking services. Considering the evolution of the banking environment in the last period,for any institution of credit,aspects such as: diversification,inovation personalization of banking products and services should be priorities.
关键词：strategic management;banking activities;trends;performance.