文章基本信息

标题：Competition Analysis and its Role in the Adoption of Marketing Strategies
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作者：Cruceru Anca Francisca ; Radulescu Violeta
期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2012
卷号：12
期号：2
语种：English
出版社：Ovidius University Press
摘要：Markets have become far too competitive for organizations to focus efforts only on consumers,so in addition to market and customer analysis,an equally important step in terms of marketing audit,the pre-development phase strategy marketing and its implementation in the future is to analyze competition. This article aims to present the main steps to be used for a comprehensive and efficient analysis competition.
关键词：competition;competitive environment;competitive analysis;marketing strategies