文章基本信息

标题：Children in Family Purchase Decision Making a Theoretical Review
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作者：Aldea Roxana - Elena ; Brandabur Raluca Ecaterina
期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2012
卷号：12
期号：2
语种：English
出版社：Ovidius University Press
摘要：“Kids today are customers,buyers,spenders,shoppers,consumers’’ [1]mainly because there isn't any field or market that didn't had direct or indirect contact with children. The role of children in the family and in society has changed. Nowadays they are more involved in the consumer market than their parents ever did. Furthermore,they have been given the freedom to not be subjected to their parents choices (cloathing,food),because they are now parties with full rights in the family decision-market process,whereas children are consumers in the making [3].
关键词：child;family;purchase decision;influence.