文章基本信息

标题：Quantitative Investigation on the Influence of Social Customer Relationship Management on the Profitability of Companies
本地全文：下载
作者：Liliana Nicodim ; Claudiu Valentin Niţu ; Gabriel Croitoru 等
期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2016
卷号：16
期号：2
语种：English
出版社：Ovidius University Press
摘要：The epistemological positioning of scientific approach involves the diversity of the viewpoints of academics and specialists,exclusiveness not being considered. This paper aims to reflect own contributions to the development of management theory and management practice in Romania. First of all,the proposed scientific approach is a positivist approach,because it envisages the interposition of own reflections,an observation of what is happening in the market,an authentic presentation as it is. The main objective of this scientific research is to highlight the importance of social media as a mean of business development by creating new opportunities through promotion and a better brand visibility in the market.Quantitative investigation of this paper was conducted based on assessment questionnaire,addressed to the employees of some Romanian companies.
关键词：customer relationship management;companies;economic performance