文章基本信息

标题：M-Devices` Use For Purchasing Tourism Products by the Young Generation
本地全文：下载
作者：Băltescu Codruța Adina ; Boșcor Dana
期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2018
卷号：18
期号：2
语种：English
出版社：Ovidius University Press
摘要：The development of information technologies has revolutionized the buying process for tourism products. Visitors' access to information has greatly expanded,their selection alternatives have multiplied,the acquisition modalities have diversified,and the devices that allow all these changes are getting more and more performing. The use of mobile phones for information and also for buying tourism products is currently a habit for a growing number of visitors. But,indisputably,the majority is represented by the younger generation. This article analyzes the purchasing behavior of tourism products by the young generation and presents the results of a quantitative marketing research conducted among students from Transilvania University of Brașov. Findings indicate the extensive use of m-devices,the major benefits being usefulness and time saving,but also the fact that m-devices generate pleasure,relaxation and fun. In the future,respondents believe the interest of users will grow even more.
关键词：m-devices;e-commerce;tourism products