文章基本信息

标题：Analysis of the Segmentation Strategy – the Case of Elpreco Company
本地全文：下载
作者：Meghişan Gheorghe ; Meghişan Georgeta-Mădălina ; Dan Căprioara 等
期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2010
卷号：10
期号：1
语种：English
出版社：Ovidius University Press
摘要：Till the last years,the product specialist or the marketing responsible could be glad of the classical analysis of their markets. Today,it becomes much more difficult to limit to this type of analysis. As a consequence,the markets become more tight,the competition acts more rapid,the potential clients are more and more exigent and their wishes more and more precisely. This paper analyzes several methods of segmentation,taking as an example the case of Elpreco Company.
关键词：segmentation strategy;Elpreco Company