文章基本信息

标题：Image of the Public Institutions – Historic,Evolution,Trends
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作者：Nedelea Marilena-Oana ; Nedelea Alexandru
期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2010
卷号：10
期号：1
语种：English
出版社：Ovidius University Press
摘要：The aim of this paper is to underline that there is a preoccupation of the institutions to apply strategies aiming the creation of a positive climate,marked by credibility and trust,the creation of a distinctive image in the relevant social environment and in the interest areas,the determination and motivation of the opinion leaders regarding the main issues and the role of the public institution,the attraction of the citizens‘ attention,good will and trust.
关键词：strategy;environment;public institution;image