文章基本信息

标题：Strategies of Merges and Acquisitions on the Telecommunications Market
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作者：Meghişan Gheorghe ; Meghişan Georgeta-Mădălina
期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2010
卷号：10
期号：1
语种：English
出版社：Ovidius University Press
摘要：The acquisitions are generally associated to merges. In reality,the two operations are distinct from an economic point of view. When Vodafone adventured for the first time overseas,its expansion methods were the acquisitions. Through these,Vodafone was a minority investor,the rest being divided between the other companies such as: the financial investors or other telecommunications companies. Such approach towards the international expansion was dominated by a desire to minimize the risk,investing in many countries. Throughout its fusion with AirTouch,Vodafone extended in new countries (not only the USA,because AirTouch owned several subsidiary companies abroad) and consolidated its position as shareholder in some international acquisitions.
关键词：strategy;market;acquisition;rebranding