文章基本信息

标题：DISTRIBUTION POLICY AND SUSTAINABLE TOURISM
本地全文：下载
作者：Silvia Muhcina ; Adrian Serban – Comanescu
期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2009
卷号：9
期号：2
语种：English
出版社：Ovidius University Press
摘要：Getting a significant role in marketing activity,distribution policy allows consumers to get goods and services and finish the economic cycle of products. Basic component of the marketing-mix assembly,in tourism activity,distribution policy refers to distribution channel,location or destination where a product is produced and consumed,places at which tourists may gain access to the products and also different material and immaterial tidal that accompanies the products’ transfer from one to another component of the distribution chain. Through the number and importance of participants,through channels’ dimensions and complexity,through resources used in the process of products’ creation,the tourism distribution policy can support and encourage the sustainable development process.
关键词：distribution policy;sustainable tourism;consumption