文章基本信息

标题：Trends in Strategic Management of Romanian Banking Institutions
本地全文：下载
作者：Popescu Dan ; Dinculescu Elena –Silvia
期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2011
卷号：11
期号：1
语种：English
出版社：Ovidius University Press
摘要：Romania's integration into European Union caused serious implications for national economy and banking system,which came in a position to deal with the pressures of a competitive market and increasing requirements of customers seeking more complex products and banking services. It can be argued that the banking management and strategy involve each other. The action of implementing a strategic program in a bank actually represents the concrete manifestation of banking management since the strategic plan materializes by putting into practice the major decisions concerning the key areas of the banking activity.
关键词：banking strategy;performance;motivation