文章基本信息

标题：Web Mining Techniques for E-Commerce
本地全文：下载
作者：Istrate Mihai
期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2011
卷号：11
期号：1
语种：English
出版社：Ovidius University Press
摘要：Recently,the web is becoming an important part of people’s life. The web is a very good place to run successful businesses. Selling products or services online plays an important role in the success of businesses that have a physical presence,like a retail business. Therefore,it is important to have a successful website to serve as a sales and marketing tool. One of the effective used technologies for that purpose is data mining. Data mining is the process of extracting interesting patterns from large databases. Web mining is the usage of data mining techniques to extract interesting information from web data. This paper presents the three components of web mining: web usage mining,web structure mining and web content mining and the main data preprocessing tasks for web usage mining.
关键词：E-Commerce;Data mining;Web mining